Tuesday, February 20, 2007
Sat Nav Sales up in Western Europe
Four times as many portable satellite navigation units were sold in Germany in 2006 than in the year before. In Western Europe, total sales for 2006 amounted to around 7.6 million units and in 2007, this figure is anticipated to rise to 11.8 million, making this a mass market product segment and one of the major sources of revenue of the electronic entertainment sector. These are the findings of GfK Marketing Services Deutschland, who surveyed sales of portable satnav units in 13 West European countries.
Last year, two million portable satellite navigation units were sold, which is four times as many as in 2005. This puts Germany at the top of the league table for units sold, although in terms of growth, with a 300% increase, it is in third place behind Spain and Austria.
Sales of portable satnav units impacted positively on the in-car-electronics sector, which includes car radios, amplifiers, speakers, multimedia and navigation units, resulting in a 40+% growth rate in 2006 compared with 2005. The 7.6 million units sold generated a total sales volume worth EUR 2.8 billion. This year, sales are anticipated to rise to 11.8 million units.
There were two seasonal peaks in satnav sales last year, one being the summer period from June to August, during which holiday-makers use the equipment to find their way as they drive South and the other being in the months towards the end of the year. Satellite navigation equipment, which comes under the general heading of entertainment electronics, accounts for around 8% of seasonal Christmas business, making it one of the major sources of retail sales revenue.
GfK surveys.com marketing marketing research
Last year, two million portable satellite navigation units were sold, which is four times as many as in 2005. This puts Germany at the top of the league table for units sold, although in terms of growth, with a 300% increase, it is in third place behind Spain and Austria.
Sales of portable satnav units impacted positively on the in-car-electronics sector, which includes car radios, amplifiers, speakers, multimedia and navigation units, resulting in a 40+% growth rate in 2006 compared with 2005. The 7.6 million units sold generated a total sales volume worth EUR 2.8 billion. This year, sales are anticipated to rise to 11.8 million units.
There were two seasonal peaks in satnav sales last year, one being the summer period from June to August, during which holiday-makers use the equipment to find their way as they drive South and the other being in the months towards the end of the year. Satellite navigation equipment, which comes under the general heading of entertainment electronics, accounts for around 8% of seasonal Christmas business, making it one of the major sources of retail sales revenue.
GfK surveys.com marketing marketing research
Thursday, February 15, 2007
GfK companies acquire research contracts worldwide, increase their panels and implement new metering technology
The GfK Group is continually consolidating its strength in global TV research with new and extended contracts and constant improvements to its metering technology. Wilhelm Wessels, the GfK Management Board member responsible for the Media division commented: “We are delighted to be consolidating and expanding our strength in international television research with new contracts. The associated success of our Telecontrol metering technology proves that the GfK Group responds to the requirements of country-specific markets with technology of the highest standard. Our unique combination of research expertise in local media markets and state-of-the-art hardware and software has been and will remain the basis of our success.”
It has just been announced taht GfK Romania will be measuring official TV ratings in Romania for four years initially, starting from January 2008. In Bulgaria, GfK Audience Research Bulgaria has already been measuring ratings since the end of 2006. The TV research contract of Intomart GfK in the Netherlands has been extended by a further three years and the contract of GfK Ukraine until 2012. Beyond this, the GfK Group has equipped viewer panels in India, Pakistan and Cyprus with additional and also new metering instruments.
GfK surveys.com marketing marketing research
It has just been announced taht GfK Romania will be measuring official TV ratings in Romania for four years initially, starting from January 2008. In Bulgaria, GfK Audience Research Bulgaria has already been measuring ratings since the end of 2006. The TV research contract of Intomart GfK in the Netherlands has been extended by a further three years and the contract of GfK Ukraine until 2012. Beyond this, the GfK Group has equipped viewer panels in India, Pakistan and Cyprus with additional and also new metering instruments.
GfK surveys.com marketing marketing research
Friday, February 09, 2007
The TRYSUMERS Trend
Hate the name, love the trend. TRYSUMERS are transient, experienced consumers who are becoming more daring in how and what they consume, thanks to a wide range of societal and technological changes. They are the latest trend identified by Trendwatcher’s at www.trendwatching.com
Here’s Trendwatcher’s stab at defining the phenomenon:
TRYSUMERS: “Freed from the shackles of convention and scarcity, immune to most advertising, and enjoying full access to information, reviews, and navigation, experienced consumers are trying out new appliances, new services, new flavours, new authors, new destinations, new artists, new outfits, new relationships, new *anything* with post mass-market gusto.”
As all things digital and virtual are so much easier to sample, TRYSUMERS and the online space are a match made in heaven. Expect a renewed interest in lifelike avatars, which can try out and try on anything on behalf of their real world alter-egos. Companies like My Virtual Model (which already partners with Sears, Land's End, H&M, Speedo and Adidas), and Gizmoz, a Flash-based 3D avatar product made from a single picture of a person plus their recorded voice. The company calls it 'bringing Pixar to the people'. (Source: Techcrunch.):
For more information: www.trendwatching.com/trends/trysumers.htm
GfK surveys.com marketing marketing research
Here’s Trendwatcher’s stab at defining the phenomenon:
TRYSUMERS: “Freed from the shackles of convention and scarcity, immune to most advertising, and enjoying full access to information, reviews, and navigation, experienced consumers are trying out new appliances, new services, new flavours, new authors, new destinations, new artists, new outfits, new relationships, new *anything* with post mass-market gusto.”
As all things digital and virtual are so much easier to sample, TRYSUMERS and the online space are a match made in heaven. Expect a renewed interest in lifelike avatars, which can try out and try on anything on behalf of their real world alter-egos. Companies like My Virtual Model (which already partners with Sears, Land's End, H&M, Speedo and Adidas), and Gizmoz, a Flash-based 3D avatar product made from a single picture of a person plus their recorded voice. The company calls it 'bringing Pixar to the people'. (Source: Techcrunch.):
For more information: www.trendwatching.com/trends/trysumers.htm
GfK surveys.com marketing marketing research
