Friday, February 09, 2007
The TRYSUMERS Trend
Hate the name, love the trend. TRYSUMERS are transient, experienced consumers who are becoming more daring in how and what they consume, thanks to a wide range of societal and technological changes. They are the latest trend identified by Trendwatcher’s at www.trendwatching.com
Here’s Trendwatcher’s stab at defining the phenomenon:
TRYSUMERS: “Freed from the shackles of convention and scarcity, immune to most advertising, and enjoying full access to information, reviews, and navigation, experienced consumers are trying out new appliances, new services, new flavours, new authors, new destinations, new artists, new outfits, new relationships, new *anything* with post mass-market gusto.”
As all things digital and virtual are so much easier to sample, TRYSUMERS and the online space are a match made in heaven. Expect a renewed interest in lifelike avatars, which can try out and try on anything on behalf of their real world alter-egos. Companies like My Virtual Model (which already partners with Sears, Land's End, H&M, Speedo and Adidas), and Gizmoz, a Flash-based 3D avatar product made from a single picture of a person plus their recorded voice. The company calls it 'bringing Pixar to the people'. (Source: Techcrunch.):
For more information: www.trendwatching.com/trends/trysumers.htm
GfK surveys.com marketing marketing research
Here’s Trendwatcher’s stab at defining the phenomenon:
TRYSUMERS: “Freed from the shackles of convention and scarcity, immune to most advertising, and enjoying full access to information, reviews, and navigation, experienced consumers are trying out new appliances, new services, new flavours, new authors, new destinations, new artists, new outfits, new relationships, new *anything* with post mass-market gusto.”
As all things digital and virtual are so much easier to sample, TRYSUMERS and the online space are a match made in heaven. Expect a renewed interest in lifelike avatars, which can try out and try on anything on behalf of their real world alter-egos. Companies like My Virtual Model (which already partners with Sears, Land's End, H&M, Speedo and Adidas), and Gizmoz, a Flash-based 3D avatar product made from a single picture of a person plus their recorded voice. The company calls it 'bringing Pixar to the people'. (Source: Techcrunch.):
For more information: www.trendwatching.com/trends/trysumers.htm
GfK surveys.com marketing marketing research
