Thursday, February 15, 2007
GfK companies acquire research contracts worldwide, increase their panels and implement new metering technology
The GfK Group is continually consolidating its strength in global TV research with new and extended contracts and constant improvements to its metering technology. Wilhelm Wessels, the GfK Management Board member responsible for the Media division commented: “We are delighted to be consolidating and expanding our strength in international television research with new contracts. The associated success of our Telecontrol metering technology proves that the GfK Group responds to the requirements of country-specific markets with technology of the highest standard. Our unique combination of research expertise in local media markets and state-of-the-art hardware and software has been and will remain the basis of our success.”
It has just been announced taht GfK Romania will be measuring official TV ratings in Romania for four years initially, starting from January 2008. In Bulgaria, GfK Audience Research Bulgaria has already been measuring ratings since the end of 2006. The TV research contract of Intomart GfK in the Netherlands has been extended by a further three years and the contract of GfK Ukraine until 2012. Beyond this, the GfK Group has equipped viewer panels in India, Pakistan and Cyprus with additional and also new metering instruments.
GfK surveys.com marketing marketing research
It has just been announced taht GfK Romania will be measuring official TV ratings in Romania for four years initially, starting from January 2008. In Bulgaria, GfK Audience Research Bulgaria has already been measuring ratings since the end of 2006. The TV research contract of Intomart GfK in the Netherlands has been extended by a further three years and the contract of GfK Ukraine until 2012. Beyond this, the GfK Group has equipped viewer panels in India, Pakistan and Cyprus with additional and also new metering instruments.
GfK surveys.com marketing marketing research
