GfK Surveys.com Blog

Just over half adults age 30 to 59 surveyed in the 2006 GfK Roper Reports Worldwide survey have children aged under 20 at home. Compared with their counterparts who either have no children at all or no children this age at home, these parents are more likely to own products in four key areas – video games, video cameras, computers, and portable music players. Two of these four products are likely to be influenced by kids. Parents with teenagers are most likely to say someone in their household has a portable music player. Parents of pre-teens and teens alike are equally likely to own video game system either consoles or handhelds (see chart). Parents’ desire to capture those precious childhood moments, on the other hand, explains why those with children under age 6 are most likely to own video cameras.

This analysis is based on GfK’s Roper Reports® Worldwide 2006 in-person survey of 31,395 consumers age 13 and older in 25 countries. For more information go to www.gfkamerica.com.
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