Thursday, October 26, 2006
Results of the GfK German consumer climate survey for October 2006
The upswing in the consumer climate continued into the beginning of the fourth quarter of 2006. The propensity to buy indicator remains at record levels and reached a new high in October. Consumer income expectations in Germany improved, while the outlook for the economy was seen as somewhat more pessimistic. After the revised figure of 8.9 points in October, the consumer climate is forecasting a value of 9.2 points for November.
Unlike in previous months, this time the positive consumer climate is not being carried exclusively by the upward trend in the propensity to buy. Currently, the slightly positive trend in income expectations is contributing as well. The record levels in the propensity to buy stem primarily from rational reasoning; as the date for the VAT increase creeps ever closer, consumers are deeming it wise to bring larger acquisitions forward to this year. This year’s Christmas season may also benefit from this attitude.
GfK surveys.com marketing marketing research
consumer confidence
Germany
Unlike in previous months, this time the positive consumer climate is not being carried exclusively by the upward trend in the propensity to buy. Currently, the slightly positive trend in income expectations is contributing as well. The record levels in the propensity to buy stem primarily from rational reasoning; as the date for the VAT increase creeps ever closer, consumers are deeming it wise to bring larger acquisitions forward to this year. This year’s Christmas season may also benefit from this attitude.
GfK surveys.com marketing marketing research
consumer confidence
Germany
